payment-collectionIssue Nº 1

Why customers pay late, and what you can do about it

Late payment is rarely about a customer having no money. The usual reasons are more ordinary, and most of them can be fixed by how you invoice and remind.

Most late payments are not about a customer having no money. More often the invoice was missed, went to the wrong person, has a question attached to it, or simply has nothing pushing it up the queue. Each of those has a practical fix, and most of the fixes come down to how you invoice and how you remind.

Why do customers pay late?

The invoice got lost

Your customer receives dozens of emails a day. The invoice arrived, was glanced at, and slipped down the inbox. They meant to pay it.

What helps: remind on a schedule, not when you remember. A reminder around the due date, another a week later, and a firmer one after two to three weeks keeps the invoice visible.

It went to the wrong person

You sent it to your day-to-day contact, who does not process payments. It is sitting with someone who does not know what to do with it.

What helps: ask for the accounts payable contact when you take the customer on, and send invoices and reminders there.

Something about the invoice is wrong

A purchase order number is missing, the amount does not match what they expected, or there is a question about the delivery. The invoice is on hold until someone sorts it out.

What helps: make it easy to reply. Each reminder should come from a person who answers, and should invite the customer to say if anything is wrong. The faster a query is resolved, the faster the invoice is paid.

They are waiting to be paid themselves

Cash flow problems pass down supply chains. Your customer may be waiting on their own customers.

What helps: for larger amounts, agree a payment date or a plan, write it down, and remind against that date. Flexibility is fine; silence is not.

Nothing tells them it matters

If nobody follows up, customers learn that your terms are flexible, and other suppliers who do follow up get paid first.

What helps: a steady, polite reminder schedule. Customers who know you will follow up tend to pay you on time.

What schedule works?

  1. When you invoice: clear payment terms, the due date and how to pay.
  2. Around the due date: a short note that payment is due.
  3. About 7 days overdue: a friendly reminder asking for a payment date.
  4. 14 to 21 days overdue: a firmer reminder asking for a reply.
  5. Final reminder: a specific date and what happens next, in line with your terms.

For wording you can use at each step, see how to remind a customer about an overdue invoice.

What should I avoid?

  • Going quiet. Hoping the customer will remember on their own rarely works.
  • Aggressive language. Threats in an early reminder damage the relationship and rarely speed payment.
  • One email per invoice. Several separate reminders in one morning are easy to overlook. Send one email per customer listing every overdue invoice.

How does Reminder help?

Reminder reads your open invoices from QuickBooks, Xero or Zoho Books, or from uploaded PDFs, and drafts one reminder per customer covering every overdue invoice with the PDFs attached. You check each one before it is sent from your own email address.

FAQ

What is the most common reason for late payment? In most cases the invoice has simply not been actioned: it was missed, sent to the wrong person, or is waiting on a small query. A timely reminder fixes most of these.

How soon after the due date should I send a reminder? A short note on the due date, then a reminder about a week later, works for most businesses.

Should I charge late payment interest? Only if your terms allow it and the law where you trade permits it. Many businesses keep it as a last step rather than a first one.

What if a customer is genuinely short of cash? Agree a date or a plan in writing, and remind against that date rather than the original due date.

Andrew Ibbotson

Founder, Reminder

Runs Reminder. Previously built billing systems for agencies across the UK and UAE. Writes about the gap between sending an invoice and getting paid.

Disagree? Spot an error? Have data?

We write to sharpen our thinking, not to be right. If you have evidence that challenges something here, or data that would strengthen the argument, we want to hear it.

hello@usereminder.com
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